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Pay-per-click Campaigns

Pay Per Click (PPC) Online Advertising

 

You’d like to make it easy for online shoppers to find your business within search engines and we can help. We offer a full range of services to help you achieve your online eCommerce advertising and marketing goals. We offer search engine optimization plans for optimal online eCommerce marketing placement within the major search engines like Google®, Yahoo!® and MSN®, Bizrate, Shopzilla, and more. Contact us and we’ll have a Google Adwords™ Qualified Specialist create and manage your pay per click ad campaigns. To learn more about how pay per click ads work, please see below:

 

Google’s AdWords  

 

 

In addition to having a website that is designed for search engine optimization, more traffic can be driven to your website via placing advertisements (with copy) within Google’s Sponsored Search (pay per click) program, called AdWords.  Before beginning placing ads within Google, we strongly recommend that keyword research is performed and a search engine optimization strategy is developed by online marketing specialists. 

With Google’s AdWords, ads for your business appear within the “Paid” / “Sponsored Links” sections: 

Keywords are what people use when they perform searches within Google. 

When using Google’s AdWords, your ad appears beside relevant search results. 

How Google’s Pay-per-Click Campaigns Work:

Create ads to appear in search results
Create ads and choose keywords, which are words or phrases related to your business.     

  • Choose keywords related to the products or services your business sells
  • Write a text ad to promote your business in search results
  • Decide the maximum amount you want to pay each time your ad is clicked

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.  

  • When a searcher types one of your keywords into a Google search box, your ad appears
  • Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results  

You attract customers, they click on your ad and go directly to your website
People can simply click your ad to make a purchase or learn more about you.

  • You pay only when your ad is clicked in search results—not every time it is displayed
  • The amount you pay is based on the maximum cost-per-click you specified 

Costs Per Click for Top Positions:

For instance, if you were a dermatologist providing services within the region of Tampa-St.Petersburg, FL, the word botox may be an important keyword within your website. When keyword research is performed and a daily budget of $20.00 per day for the AdWords campaign is entered, you’ll learn the Estimated Average Cost Per Click can range from $3.40 – $5.09. Yet, if the cost per click is out of your budget range, then it may be beneficial for you to consider additional, less expensive keywords for your pay per click ad campaigns.

Average CPC: $4.25 (at a maximum CPC of $16.75)
Estimated clicks per day: 2 – 3 (at a daily budget of $20.00)   

 

Other popular Sponsored Search companies that offer pay per click ad campaigns are: Ask, Yahoo, and MSN.

 

Google Analytics

 

Analyze Your Website Traffic: 

Before  “going live” with any type of pay per click ad campaign, we implement analytics applications for our client’s websites. Many clients use Google Analytics because it offers easy-to-understand reports which enables you to instantly see where measurable improvements to marketing campaigns could be enhanced. In addition to showing you how your pay-per-click ad campaigns are doing within the “Paid Searches”, it also allows for easy viewing of which website pages get the most attention from the “Organic Searches” within the search engines.  For clients, we set up a Google Analytics account and add the programming code to the pages of your website.  We show our clients how to Log into their Google Analytics account, easily analyze Google AdWords campaigns, review how Internet traffic is being driven, and more.  Here are a few examples of the kinds of screens you will see within Google Analytics: 

   

 

 

 

 

                               

 

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