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Weblog Set up and Optimization

Website With Built-in Blog, Search Engine Optimization, Social Media & Networking Platform


Your website and blog (weblog) can be a great tool for driving traffic to your site. When a website and blog are set up properly for search engine optimization (SEO), your blogging efforts can attract a targeted Internet audience and achieve measurable online marketing results. We not only make if easy for clients to add, edit and update their websites, the weblogs we provide also make it simple for you and your staff to optimize for the search engines. We do this by including an infrastructure for search engine optimization and platform for social media networking within each weblog we design.

Managing and Administering the Website and Blog 

Portable Core
You can choose to have the tree of related files, which form the back-end of your publicly displayed weblog, be in the same directory as the weblog or in a different directory.

UTC friendly
Allows you to define your time as an offset from Universal Coordinated Time (UTC), so that all the time-related elements stored in the database are stored as GMT values, which is a universal standard. Among other things, this helps you display the correct time on your weblog, even if your host server is located in a different time zone.

User Management
Uses user-levels to control user-access to different features, so you can restrict the ability of individual users to create or modify content in your website and blog, by changing their user-level.

User profiles
Each user on your website and blog can define a profile, with details such as their email address, instant messaging aliases etc, if they want to. Users can also control the way in which their details are displayed on the weblog.

Dynamic page generation
No rebuilding of all your website pages each time you update your site and blog, or any aspect of it. All pages are generated using the database and the templates each time a page from your website and blog is requested by a viewer. This means that updating your website and blog, or its design is as fast as possible, and required server storage space usage is minimal.

Internationalization and Localization
You can now create a website and blog that is localized to your choice, and delivered in a language of your choice. The get-text method is used to translate and localize your website to the fullest extent.

Publicizing Your Work

The RSS 1.0 (aka RDF), RSS 2.0 and ATOM specifications are fully supported, and what’s more, just about any page on your website and blog has an associated feed that your readers can subscribe to – there’s a feed for the latest posts, for categories, comments, well, like we said earlier, for anything you want. The more options your readers have to keep track of different sections of your website and blog, the easier it is for you to spread the word around the world. Also fully supports RSS 2.0 with enclosures, so adding mp3 files (such as podcasts) to your RSS feeds is a snap.

Cruft-free Permalinks
The URLs for all the pages in your website and blog can be made to conform to a standard, cruft-free system, and all the links are structured, sensible, and understandable to human and machines, and that includes search engines. Clean URLs are essential for search engine optimization and an improved user experience.

Inter-blog Communication
In an increasingly connected world, it comes ready for PingBack and TrackBack, two very useful ways of connecting to other website and blogs, and to enable them to do the same.

Customizing the Design

Template Driven Design
Uses templates to generate the pages dynamically. You can control the presentation of content by editing the templates using the Template Editor tool and the Template Tags.
Template and File Editor
Every installation of comes with a file editor you can use to edit your templates and other related files, right in your browser without having to worry about downloading and uploading the files in order to edit them.
Template Tags
Template tags make it easier to design the content and information displayed on your weblog. You don’t need to be a PHP whiz to design your website and blog.

You can skin your website and blog using readily available themes, or styles. You can also create and share your own themes.

Plugins extend the core functionality of your weblog. A large number of user-developed plugins are already available and can be used to do virtually anything you want to.

Creating Content

Password protection
So you want to share something with some people, but not everyone? Easy, protect the article in question with a password.

Post Slug
If you are using clean PermaLinks on your website, you can define the link to an individual post by using a post-slug.

Post to the future
You can write a post today and have it appear on the website-blog at a future date, automatically.

Multi paged posts
If your post is too long, cut it up into pages, so your readers don’t have to scroll to the end of the world.

File/picture uploading
You can upload pictures or files, and link to them or display them in your articles. You have the option of creating thumbnails of pictures when you upload them.

Organize your posts into categories, and sub-categories, and sub-sub categories…

Smart enough to convert character smileys, like “:)” into the graphical image counterparts.

Save Drafts
Save your unfinished articles, improve them later, publish when you’re done.

Previewing Posts
Before you press the “Publish” button, you can look at the preview for the article you just wrote to check if everything is the way you want it. In fact, you can do that at any time, since the preview is “live”.

Desktop Tools
You don’t have to use a browser to update your website and blog, you can use any desktop blogging tool that supports the MetaWeblog or Blogger API.

Blog by email
You can send your posts as an email and have them appear on the website and blog.

Add the “Press It!” bookmarklet to your browser and you have a shortcut to create an article with a link to the page currently displayed on your browser!

If you don’t like a bookmarklet, use our friendly browser sidebar, which can be used in a similar fashion.

Makes your words smoother, and your pages more appealing. It ships with text-formatting plugins that clean up your content and add typographic goodness to your articles.

Archives and Search

After you’ve been blogging for an extended period of time, what matters is how well your posts are organized, and for that, it provides you with several ready made options to display the archives of your blog, containing all the old posts. You can choose from yearly, monthly, weekly, daily, category-wise or author-wise archives, and easily link to the archive pages from the main page (or any other page) of your blog, using a template tag to generate the links to these archive pages. Since it generates pages dynamically, all these archive pages come at no additional space-cost to your server.

Has a functional built-in search tool, which allows visitors to your website and blog to search for terms they are interested in, and the search-highlite plugin it has can highlight their search terms, so it is even easier for them to find what they were searching for. In addition to this, the plugin also does the same for someone who arrives at your blog by clicking at a search result in a search engine, such as Google. All in all, searching is fun.

Discussion and Comments

Community Building
It helps if you build communities around website-blogs, through the use of comments, trackbacks and pingbacks, helping you keep in touch with the audience and fostering friendship

Allowed html tags
Not everyone is evil, but keep those who are in check by limiting which html tags are kosher on your weblog. The default html tags allowed are a sane choice to let people use html in their comments, without compromising the safety of your data or server.

For the control freak in all of us, this system provides an array of moderation options. You can moderate:

  • all comments before they appear on the blog
  • comments with specific words in them
  • comments posted from specific IP addresses
  • comments containing more than some specified number of links.

All these moderation options keep spammers and vandals in check.

Can keep you in the loop by sending you an email each time there is a new comment or a comment awaiting moderation.

Creating and Managing a Blogroll

The blogroll is where you link to the blogs you read frequently – a friendly way of acknowledging the good blogs out there. Built-in Links Manager allows you to add and manage links effortlessly

The effortlessness begins with a neat book-marklet that you can add to the bookmarks or favorites in your browser. Adding a link to an interesting blog or website is as simple as clicking on the bookmark or favorite when you visit the blog or website the next time!

The links in your blogroll can be categorized and neatly organized

If you already have a list o’ links as an OPML file, you can import it to your built-in blog. For those coming from other blogging tools, this means that you can import your blogroll from and never use a third-party service to manage your blogroll, again.

Did we say you can also export an OPML file with your list o’ links?

As with everything else, you get some neat template tags that enable you to display your blogroll the way you like – in alphabetical order, ranking order, the order in which they were updated.

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